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Westcountry Business August 2000 Firm's profits move up a gear with bicycle cabinet storage idea. Company orders race up with new design BIKEAWAY the firm behind a revolutionary cycle parking cabinet designed
and built in the Westcountry, has started manufacturing products for its
largest order to date - 174 lockers for railway stations throughout Kent. The
cabinet, which keeps cycles safe from thieves, vandals and rain, was chosen
by Kent County Council in a competitive tender against other cycle locker
manufacturers. More than
25 of the Plympton-based company's cabinets have already been installed,
and the long term contract will keep workers at the Westcountry factory
busy for some time to come. BikeAway was designed and launched last year by Jason Hamlyn, a Plymothian
entrepreneur who spotted a gap in the market and set out to produce the
ultimate secure cycle parking locker.
The result was a cabinet that is about a third of the price of
his competitors, takes up a fraction of the space, and is so user-friendly
that anyone can store a bike in it in seconds.
Plymouth City Council bought the first 50 BikeAways for Estover
Community College, and the cabinets have since been ordered by Stockport
Council for railway and bus stations, Devon County Council for County
Hall, a school in Enfield, Middlesex, and by Sainsbury's supermarkets
for all their stores. The ongoing Kent order, which will be
followed by another of a similar size next year, was confirmed on the
day that BikeAway took delivery of a £440,000 machine that will make it
even easier to produce the steel cabinets at the factory in Newnham, Plymouth. "It's
a fantastic bit of kit," said BikeAway's managing director Jason Hamlyn. "And
the Kent order vindicated our confidence in ordering the machine. BikeAway is being embraced by local authorities
and rail operators throughout the country because of its innovative design
and world-beating price." Plymouth City Council has since bought a further 82 BikeAways for Stoke
Damerel Community College, the firm's first repeat order, and the school
in Enfield is expecting to order another 60. "People
keep asking what the secret of our success is," added Mr Hamlyn. |
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