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Westcountry Business Review March 2000

BikeAway Takeaway Unveiled

Entrepreneur Jason Hamlyn doesn't believe customers should have to get on their bikes to see how revolutionary his BikeAway cycle parking cabinet is - so he's found a way of taking it straight to their doorsteps.

 His new trailer, christened the "BikeAway Takeaway", means the Plymouth inventor can take a pair of cycle cabinets right into a workplace and demonstrate them on the spot.

 "The reaction's been brilliant," he said. "When I visited the first factory to show the managing director, about 20 of the workers came out, surrounded my trailer, and told the MD they'd never speak to him again if he didn't order loads of BikeAways.

 "Seeing is believing - and I always knew that once people had a chance to see a BikeAway for themselves, they'd reach for their cheque-books.

 "That's because BikeAway is not only the smartest, strongest, and smallest cabinet on the market, but it's a third of the price of its nearest rival."

 BikeAway has already been snapped up by Sainsbury's nationally, by Plymouth City Council, Devon County Council and businesses in the Home Counties - and Jason is in negotiation with a number of rail operators, local authorities, housing associations and large employers.

 "I'm prepared to jump in my BikeAway Takeaway and visit anyone, any time, to show them how wonderfully easy it is to use BikeAway and what an elegant solution it would be to their cycle parking problems.

 "If anyone wants the BikeAway Takeaway to visit them, all they have to do is give us a ring on 01752 701129 or e-mail us at bikeaway@unforgettabrand.com

 "BikeAway is such a breakthrough in terms of its design, cycle-friendliness, and simplicity that it has won powerful allies throughout the cycle parking and green transportation world.

 Sustrans, the sustainable transport group who are building the National Cycle Network, praised BikeAway in a half-page article in their Safe Routes To School newsletter, while the most respected independent transportation management consultant in the industry, Dave Holladay, has acclaimed BikeAway as the best value cycle parking locker he has seen.

It has also been featured in a four-minute spot on national television.  BBC2's Working Lunch visited Estover Community College in Plymouth where no one had ever cycled to school until Plymouth's Road Safety officer, Adrian Trim, agreed to provide the students with 50 BikeAways.

 Full details are available on at www.bikeaway.com

 

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Last modified: March 31, 2004